I’ve waffled back and forth, got up on the fence then down off of it, then back up.
I’ve listened to both sides over and over…..and over again regarding this DirecTV/Big Ten Network vs. Comcast dispute. It’s like that old steel cage match from Saturday Night’s Main Event between Hulk Hogan and “Mr. Wonderful” Paul Orndorff, circa 1987, you know the one where Hogan AND Ordndorff’s feet both touched the floor at the same time, only to have the match re-started.
That’s exactly how this battle between Comcast and the Big Ten has gone and it has no end in sight.
I hate to compare the situation to pro wrestling, but that’s how it’s ending up.
So yesterday, while killing time in the office, I read on CNN’s Money section that Comcast will offer the ‘best Big Ten games’ this season. Huh? Did I miss something?
So the marketing tool is now using the fact that if you have Comcast, you get to watch ABC, ESPN and ESPN2 and that is better than anything else? In other words, the cable giant is offering nothing new. Nothing innovative.
But wait there’s more (and this is the gem of the whole thing.)
Comcast provides the best college football, on both a regional and national basis to its customers with more than 150 games from the SEC, Pac-10, Big 12, Big East, and ACC throughout the entire college football season via its partners ABC, ESPN, ESPN 2, CBS, NBC, CSTV, FOX, FOX Sport Net and Comcast SportsNet.
In addition, Comcast customers in Michigan, Illinois, and Indiana who subscribe to Comcast’s Digital Cable service and who are fans of Michigan State, Penn State, and Purdue can also obtain numerous hours of pre-and-post- game coverage when their schools play Notre Dame this season via Comcast’s exclusive Notre Dame ON DEMAND service. Comcast also offers digital cable customers in Pennsylvania Penn State ON DEMAND where they can obtain news and information about Penn State.
So in order to make up for a lack of Big Ten coverage by not having the network, Comcast is saying we can watch Notre Dame OnDemand. Joy. That’s what we all want to do, watch nothing more than a Notre Dame infomercial to get postgame coverage.
And the other issue I have, they don’t want to force this network on customers and this “Big Ten Network tax,” but what about the 25 or so other crappy channels I never wanted when I had Comcast previously, yet was forced to pay for them?
So at the very least, because this is just a god awful marketing ploy, this round goes to the BTN.
Our season preview comes out Thursday. Among the PSU stories you’ll see: Dan Connor is our big feature, and there’s stories about the young defensive line, A.Q. Shipley, my prediction, and my Big Ten picks.
Friday’s edition will have a (special) one page PSU section that will have more specific FIU previews and also the usual weekly pieces we’ll be running, the top five topics, we’ll have a scouting report on FIU, a small preview, and a story on Justin King and Lydell Sargeant.
Now the one page section will not be a regular thing, all of the PSU previews for specific weeks will move into our weekly tab starting next week, this is just because our tab this week is for our general football previews.
Make sure you check that out. All of the stories will be on our website.